People have often looked at Mixx.com as the “Little Social Media site that could” or have even said things like “I don’t think they’ll make it.” To those of us who know better, we shouldn’t have been so surprised when Chris McGill and his awesome crew at Mixx, threw down the gauntlet to other sites, and began to evolve Mixx into something others have been looking to for ideas.

Mixx was the first to have a photo section, the first to offer their community awards, the first to let it’s users customize their own start page, and the first to not send out a C&D when members of a community start their own dedication site complete with forum *cough* Mixxingbowl *cough*. The list keeps growing and growing.

It’s no secret that the crew at Mixx.com are good friends of the Mixxingbowl team, so yes, we have heard of new things in planning at Mixx as well as how things are going behind the scenes. So when Chris and Kerry first told Greg and I about TweetMixx and how it works, we had no doubt it would do well, but we had no idea it would do THIS well!

TweetMixx is an awesome tool being used my many different companies and foundations. TweetMixx aggregates tweets from specific people about a specific niche, company, or even sports team onto a Tweetmixx channel. Not only does the organization have it’s own channel but a TweetMixx widget it can place on their site. Now these organizations can have their own “Heralds” assigned from Twitter, and people can see what is going on, or what is to come from that organization.

With TweetMixx launched Mixx landed some great organizations and some big names. When I was told about the NHL or National Hockey Legue, I almost fell out of my chair. Then came some NBA teams, and then the NBA itself! So it was no shocker to see the 2010 Olympics with is own TweetMixx channel.

Not only can you find sports and entertainment, from the Jonas Brothers to Deadliest Catch, but the Mixx team decided to also use their new creation to do some good in the world.  In the aftermath of the devastating earthquake in Haiti, TweetMixx began playing a roll in both recovery efforts by keeping people informed as to what was going on as well as an outlet for relief workers to post important information as to what is needed. The Aid for Haiti TweetMixx channel is still going strong today!

The Aid for Haiti channel isn’t the only channel in TweetMixx working for a great cause. When Chris got a phone call from Ashton Kutcher wanting a TweetMixx channel for the Demi and Ashton Foundation or DNA, Mixx was more then happy to sign on!

So now I begin to wonder; what’s next? I know the crew at Mixx always has something up their sleeve. The one thing that I have a small chuckle about each time it crosses my mind, is how with such a small crew, Mixx continues to come up with fresh and better ideas than their competition.

Keep it Rockin guys!!!