Rob: hi everybody. This is Rob Halford, the Metal God from Judas Priest and you’re mixing it up with Social Blend.

(Music playing)

Greg: Hi, everyone. This is Social Blend, episode 6.

Brian: 5, 4.

Greg: 6, oh 5. Oh, episode 3. And I’m Greg, aka cGt2099.

Brian: I’m Brian, aka Bdog2g2.

Jay: And I am Jay, SilentJay74. Finally no more joefowler3 at Mixx.com. Thank you to the Admins.

Greg: That must, I noticed that the other day you must have felt like you dropped your testes or something there, Joe.

Jay: I did, man. It was like breaking away from, you know, what I’ve always known in the skin I felt comfortable in. So, when I signed up, the Open ID flashbacked to my Gmail name.

Greg: There you go. Well, Silent Jay74 is rocking and rolling at Mix.com. And tonight we are joined with a special guest, the founder of Mixx.com, Chris McGill. Hi, Chris! How you doing?

Chris: Good, guys. How are you?

Jay: Hey, doing great.

Greg: Awesome. Before we dive into the episode, we sincerely want to thank you for taking the time to come in and join us on Social Blend. At the same time, we want to thank the boss, your wife Camille, for letting you join us. And just, Camille, if you’re listening, we’re going to make sure that we get him home on time and he’s not going to be drunk, that much.

Chris: Set on fire.

(Laughter)

Greg: So anyway, we’re going to dive straight into the show. I wanted to start off with our User Focus this week.

Voice over: User focus

Greg: What the hell was that?

Jay: That was just a little sound bite I came up with. Sorry.

Greg: That’, that’s good, Jay. Okay, Joe, you said you wanted to do the User Focus this week.

Jay: Yes, as a matter of fact, I’d like to do our User focus. User focus this week is on a user called C. McGill. Now, I’m not really sure about this guy. And I was wondering if C. McGill actually knows the real Chris McGill.

Chris: I met him once or twice.

Jay: Is he sexy?

Chris: That guy is a stud.

Jay: I bet he would be. You know, he’s just got this Orin charisma about him and, you know, if I were not a straight man, I’m telling you.

Greg: Did you guys, you know, want us to break from this episode so you can go cyber online or something?

Chris: No

Greg: We can stop if you want.

(Laughter)

Chris: You have to be into bald men.

Jay: Yeah, that’s got to be it. I don’t know. But now, just a fake User Focus right quick. I’m glad to have Chris McGill on. He was thrilled to do this. Chris thanks for being here, man, and we really appreciate it.

Chris: The pleasure is mine. The honor is mine. And I’m definitely excited to be here and, you know, honestly, the guys from the Mixxing Bowl, the whole community that has evolved has really fallen like a gift from the sky. So again, the pleasure is mine. Thanks for having me.

Jay: Greg, and Chris, and Brian, something I want to bring up real quick. And I just want everybody who ever listens to this to hear this. Mixxingbowl.com was actually started by our own Brian Hill. And now that we have Chris on, everybody can understand this. The Mixxing Bowl, though it is for mixers, by mixers, is in now way attached to Mixx.com. Ok, as far as the legal entity, Mixx does not pay us. This is something we do because we love this site so much. So for everybody out there, that’s listening to Social Blend, Mixxingbowl.com is for you guys. Ok. The only person that has sunk any kind of monetary investment is going to be Brian Hill. So Brian, my hat’s off to you for creating that, dude. It’s awesome.

Greg: Absolutely. Just following up on what we we’re talking about the Mixxing Bowl. People, if you’re listening to this and you haven’t signed up at the Mixxing Bowl yet, why haven’t you? Seriously, I mean, it’s not going to take very much of your time. Go in and check it out and see what other people are saying about Mixx. Please, come and join us. And Chris will vouch for this like, the people behind the scenes, the Mixx crew who work at Mixx.com will often come into the forums and check it out and actually listen to and read the suggestions and feedback from the users. If you’re a mixer and you haven’t signed for the Mixxing Bowl yet and you have some wicked cool ideas and thoughts or even negative concerns, anything you want to raise, by all means, come into the Mixxing Bowl and join us and have your side, seriously.

Brian: And it’s not just for Mixx too because a lot of stuff, you know, it’s just like a sub-community. It’s a community behind a community, I guess you could say. A lot of things are off topic completely at Mixx. I mean, you’ve got Greg and Joe coming up with a list of Google map stretch marks.

(Laughter)

Brian: And on a serious note, you have a couple of things, for instance, you know, the person who’s going to be our User Focus. Greg and I had to have an intervention ’cause she got, she didn’t want to be there anymore. So it’s just a Mixx thing but it’s also beyond that. And you know, most, almost anything goes in the Bowl. But the great thing, the one thing that I try and I guess I’ll just wait and say this. And so Chris will know as well is the reason that I did it was because one of the things that really turned me off of Digg really quick was the, as a lot of us have talked about, is the asshattery and ass clowns. And you know, just the over-all off topic comments, the stuff. And I figured, you know, how ’bout if we just built a place that can drag that out of Mixx, to keep the conversations on top at Mixx and go over to the plunge. And if you want to fire at Rancher, whatever, go for it on the Bowl, but don’t, you know, anything like I always say, anything goes in the Bowl, with a margin of degree. And you know, let loose there and keep Mixx clean.

Greg: Absolutely. And just as you mentioned there I wanted to talk about as well, Brian. Joe and I tried to start a Photoshop contest the other day which was Brian’s stretch mark reference there. Joe and I probably going to start another one this week coming. So you probably may have already seen it by the time this cast gets uploaded. But we’re going to try another one this week and see if we can get reception from that from other users. And you know if it does damn well then we want to think about doing that as a regular feature at the Mixxing Bowl. So we’ll see how that goes. I also want to mention speaking of Photoshopping, hats off and cheers and a giant shout-out to our friend, Joshua a.k.a. honest ape, who is putting his amazing captioning and Photoshop techniques to work for us by making album covers for each Social Blend episode. So we want to thank him for that. And also you want to keep an eye out because there’s a possibility that we might be seeing some more regular Photoshop work from honest ape in the future. So stay tuned to that, we’ll have more announcements of that as time goes on.

Greg: Moving on, I just want to follow up on the last week’s rant about the PopURLs campaign we were going to do. Some of you may have noticed that there was a comment left on the podcast from someone who’s claiming to be Thomas Marvin. He runs PopURLs runs. I’ve tried emailing Thomas and he hasn’t gone back to me as of yet. But if, Thomas, you’re listening to this, please email me. My email address is cgtt2099@sbcglobal.net. And we just want to touch base with you about that and so that we can talk about PopURLs and it seems and bubble size Mixx a little better there. Ok, stories of the week. Brian, tell us your story of the week.

Brian: Yeah, I got to story of the week. I have a hard time pronouncing the name. Actually the story is by…

Jay: Reem.

Chris: r_abeidoh…

Jay: Reem. It’s submitted by Reams.

Chris: Ok, it’s submitted by Reems. It was an inflatable flash drive. This thing is a flash drive where you plug it in and as you start using the space on the drive it inflates. It gets bigger and bigger. I have thrown this into the category of the most useless device ever because if ever you use a Dell PC, which you can barely get your sub drive in there to start with, I can only imagine as soon as that thing starts inflating, the flash drive, it’s just going to go flying out.

(Laughter)

Chris: And you know, and my question is, what happens when it’s full? And not only that how long does it do this for because you know what, I’ve blown balloons up and then you deflate and blow them up again, eventually they blow up. Last thing I want to do is having me sitting next to, I’ve got my headphones on, listening and it goes, it explodes. And the next thing I shit myself because I don’t know what it was. It just happened. So it was pretty, it’s a cool idea; just really useless – short and sweet.

Greg: Thanks, Brian. I want to move on to photos and I’m actually like last episode I’m going to do two this week. The reason I’m doing two is because one, it was actually submitted by a very own Silent Jay. Usually here on Social Blend we try to avoid selecting our own submission. But I wanted to bring this one out from Joe because we’re going to be talking about the issues surrounding this particular submission later on in the program. And the submission is called “LOLKevin.” And you can actually find that by searching for the tag LOLKevin or LOLdiggs. And it’s a picture of Kevin Rose that Joe has tagged with “I can haz top diggers back? K THX.” And that’s actually, the reason I chose that is actually spawned something that happened at Friday Fest just gone where we decided to issue a Mixx challenge, an impromptu Mixx challenge for Friday fest to LOLclassify, if that’s even a word, photos of Kevin Rose and anything related to Digg. So, we created a whole bunch of LOLdiggs and they are going to grab all of those, including this one of Joe’s; and then I’m going to post it on my website, the-trukstop.com. It’ll probably be online by the time you’re hearing this podcast. So you’ll be able to click on the link and check it out. But there are some creative creations there. And my personal favorite is the honest ape’s Kevin Rose Vulcan which was quite so… yeah, that’s my first selection. And again you can find that at Mixx by searching for the tag LOLKevin. The other thing is the other selection I made is submitted by spacer. And the subject is “Keep giving Hillary the look.” How this one came about… this is one of my favorite submissions of the week. How this came about was I had submitted a picture of this young girl giving President Bush an “oh-no-you-didn’t” look and someone had dug up a picture of Hillary Clinton with another little girl giving her the exact same look. And it is hysterical. You really have to check this out. This one has been tagged with the tag “What you talking about Willis?” You can look up for that tag and you will find that at Mixx; and Joe…

Jay: I think my comment for that picture was “Bitch please.”

(Laughter)

Jay: Ok. My video actually is going to lead back to a previous contest called Episode 4 of 76 or 3, whatever the hell it was. It appears that some lead haxx0rs, actually it’s a bunch of them, are going to take on the Church of Scientology. They have threatened to knock all Scientology-related material off the internet. Not for the good of Scientology but any Scientology website that the Church of Scientology owns is going to get trashed. And they were pretty damned serious about it. So stay tuned for that.

Greg: And I just want to bring up as well our colleague and co-host Tamara Weinberg is unfortunately unable to be with us for the recording of this podcast due to previous commitments. And I just wanted to bring out that her blog this week posted a really interesting article called “Blogging: Social Media is not only about media sites.”
It’s an interesting read and it’s right into the heart of debate, “Social media vs. social marketing”; so definitely check it out. That’s at Techipedia.com. Chris, did you happen to notice anything this week at Mixx that grabbed your attention at all, what you consider to be your favorite story of then week.

Chris: I have a story and two photos. My story was actually on Monday which of course was Martin Luther King Day. And I actually learned a bunch of stuff that I didn’t know about Dr. King. And actually that one of them was submitted by Jay Coleman. It’s the last picture of the King called “I’ve been to the mountaintop.” It was literally he gave a speech right before he was assassinated the next day. It’s an unbelievable speech, talking about how no longer, you know, we can just talk about our issues. It’s time to deal with them. And it’s not a matter between violence and non-violence in this world. It’s a matter between violence and non-existence. It’s a great speech. I highly recommend it to everybody. I had not read it. Truth be told it, I sent it to my boss, my wife, cause in my family; I’m middle to low management. My wife is a beautiful bright woman and she read it. She had not read it. She called me back and she was crying. It was really, its way a bit, you know, mixed, really. You know, there’s a lot of funny stuff, good stuff but that was very moving. I had two photos; one was submitted by Kori Hill who actually works for Mixx. I don’t know if you’ve seen it. It’s the “Randy Moss Mask” which you can purchase from Randy Moss’ site. And it is a realistic mask with Randy’s… maybe I just love it ’cause I’m bald and Randy’s got more hair than anybody I’ve ever seen. But it’s crazy. You should check it out. It’s like thirty bucks and I’m definitely going for Randy Moss for Halloween.

That is amazing. I’m looking at it right now.

Chris: Isn’t it insane?

It’s like, wow.

You know, he’s endorsing it. You get signed Randy Moss stuff with it.

It’s crazy.

Chris: You can buy that for Super Bowl weekend. And wear your Randy Moss Mask.

Brian: Oh my God. That is head of hair on that thing.

Chris: You can see why I’m jealous.

(Laughter)

Brian: You might want to wear it one day.

Chris: You could definitely put a couple of PCs in there and lug ‘em somewhere else. So the other one was by Joe Fowler, which are the Olan Mills photos.

(Laughter)

Chris: I saw those. I couldn’t breathe for probably four-five minutes. I was laughing so hard. It’s a montage of family portraits from the 70’s. I think one of the captions says, you know, it’s called a leisure suit people and you didn’t one in the 70’s you were lame. You just have to go and look at these. It was the funniest montage I’ve ever seen.

Jay; My favorite one on there is the man and woman that had like 8 kids. And the caption under wrote “It’s a vagina not a clown car madam.”

(Laughter)

Brian: There were two on that that I like. One was the whole, you know, this picture would have been more realistic had the bookshelf not been tilted. And the other one was “It was the 70’s, really, it was yellow, and it was really yellow at that time because the color was completely off on the takes.

Chris: There’s a myriad of killer mullets in there too that you should definitely see. So those are mine.

Is that the one; is there a photo in there with a family quite dressed up in Goth make-up? And all of them are really upset except the dad, he’s smiling and the caption is something like “You can tell this photo was dad’s idea”?

(Laughter)

Chris: I don’t know. I’m looking for it right now.

Brian: You know, what’s funny about that story, I said to a buddy of mine who was down the hall. And this guy’s like a pretty decent photographer. And as soon as he got it, I knew when he got it because all I heard him busting out loud laughing. And he just couldn’t stop. And I was like, well, he got my email.

Chris: There’s another one in here, by the way. You could see some of the backdrops are of libraries, bookshelves. They’re really a curtain with rock-babe book on it, says it might be more believable if its shelves weren’t sloping down.

Greg: You can find that at Mixx.com. You can do a search. Search it. Mixx is pretty dynamic. Do a search of any topic and it will give you list of tagged results and topic results. And you can find all that at Mixx.com. Chris, we sent a shout-out to all of our friends and to fellow users at Mixx.com and the Mixxing Bowl just to let them know that you were going to be here with us recording tonight. And I basically threw a shout-out and asked them to say if they had any questions. But before I get to that, did you want to let the listeners perhaps know or give them an idea of how Mixx came to be, how you guys came together and where the ideas came from?

Chris: Yeah, and I really appreciate the opportunity to do this. Mixx is sort of an extension of probably 8 years of working in information digital media. I was a general manager of Yahoo News and, you know, I’m pretty proud of what we did. You know a grand total of 7 people and we were making the most received news site. And we did that by sort of looking around and looking at each other and saying well we’re 7 people, what the hell are we going to do? You know, and we started taking the traditional approach. I was saying “I’m an editor and I’m going to look at the faceless masses and say ‘Ok. I’m smarter than you, this is what thou shalt know and the order you should know it.’” You know, we’re 7 people none of which were journalists. We said “No, no. We can’t do that. It’s about user empowerment. And what we’ll do is we, you know, aggregated best content in one place.” And we gave users control and so they can personalize it and look at the sources that they want to look at. Ignore the sources they didn’t want to look at. Take action on it. We invite it. We’re the ones to do the most popular. And serve it that you may see what other people were emailing, what other people were recommending. And we gave them power to take action. And then, you know, everybody does this now. Back in the day, we were the first ones to say “Look if we don’t have it, we’re going to ship it, you know, we’re going to show you where to go.” And we would link off the site all the time. And that was… I had a lot of fun doing that and it really was fun and it was about the user and it wasn’t about us. I left there and I ended up going in tragic for USA Today both offline and online. And that’s were I sort of learned the true pain of the traditional publisher. So I had like traditional journalists out there and those companies, all of them are really in big trouble because they literally have hundreds of millions of iron invested in presses. Their business mileage is broken. 80% of revenues used to come from classifieds and that’s gone. Readership offline is going away. Last time, I checked, paper, gas, ink aren’t getting any cheaper. And advertisers, you know, give ads which can’t measure effectiveness are not running to the door. So these guys have to scale digitally or they’re going to have to die, one of the two. And I watched these guys and we’re not, I’m not speaking about USA Today specifically. I’m talking about the whole industry, sort of casting about, trying to scale digitally and not really figuring it out. Spending money on SEM which you know is great if you’re in certain businesses but here in the media business, it’s worthless because you’re stories are not changing by the day or by the hour but by the minute. You can’t SEM that stuff. At the same time I watched what we feel are the really the 3 pillars, of what you want to call the Web 20, Web 25, Web 85, whatever you want to call it, sort of emerging and coming into fruition. Ultra-personalization to us is that democratization and then we connect with the in-groups where you control what the content is. So to me, I looked at all these things and what was missing was a flexible platform to put together relevant content with relevant users. Where the users were in control, yet all pieces of content whether they were niche or masked will be socialized to us in relevant circles. And that the sole mission of the company is to connect users and publishers to relevant circles. I left there to this. And I moved from the valley. I live in D.C. And I also happen to need a bunch of people from AOL. There are a lot of people at AOL working to make a change. There are a lot of talented people. So that the whole company is made up of former Yahoo and AOL people, the whole company. I mean we’re 9 people. That’s the genesis of Mixx and we say, as corny as it is, really inspired by 4 things: like the personalization of My Yahoo and NetVibes, the democratization, and the leaders are Digg and Reddit. And then the ones who want contact when you want to whether it’s Facebook or LinkedIn, and I always say “Marvin Gay.” ‘Cause with Marvin, it’s like we’re all sensitive people and whether you are the housewife in the morning that runs in social circles and craves information every bit as important as the tech geek in San Francisco, and everybody else in between. Instead of one size fits all board where there’s like seven or nine categories, through the user tags, we have 60,000 tags to the system. What matters to you and you can focus it into what matters to you. For example, I personally, and I’m sure everybody on this home, we share some of the interests. We are not clones of each other. But we have diverging interests too.

Greg: Chris, you were mentioning that the push for an individual’s flexibility, personalizing Mixx was a rather large goal for you, you guys, when you were starting out. Did that, as Mixx evolve from when you guys started to as it is now, did it, has it, that flexibility, did you predict that that flexibility has gone to the point that it has gotten now or has it been a surprise for some of the things that have happened at Mixx or what’re your feelings about that?

Chris: I mean my feelings are, in the beginning, I was pretty much putting on my defense and go to work because I was; you have some sort of this dream of connecting users to some publishers to relevant circles. And a lot of people were telling you it’s not going to work. You hope that it will work and then along the way, I mean, we’re a long way from being big. And we’re a long, long way from really realizing the total dream. But wonderful things have happened to us. So we’re really pleased at where we are. Things like the Mixxing Bowl coming, coming out the day after we launched to the public. We didn’t know you, Brian. We didn’t know you, Greg. And we didn’t know Joe. We didn’t know any of these people. And we did end up striking a cord with people and they felt what the Mixxing Bowl is; to Greg’s articles about us; to Tamar’s writing, you know. Just waking up and we didn’t know Tamar from Adam. A lot of her blog focused on about why it is important to get involved early. We’re not home but we’re really happy it helped where we are, right now.

Greg: What I was really getting at was the whole personalization model that you guys started out with when you, as having that as a goal. Did you envision that thing as personalized as it is now?

Chris: Yes, I think so. Yes. Well in our dreams, yes. That’s the point, is that it wasn’t going to work. Everybody was focused on one-size-fits-all. We really wanted to bring in that much to the table. And we knew that we had to bring in real personalization so that it was inclusive of all walks of life in all interests, from topics to geography. And then the other pieces that you can share in private circles and now in semi-private circles. We’ve opened it up and we have what used to be the public square or Vegas where we have these private groups which were out. Nobody could search on them. Nobody could see them. It was like found this group’s email and whatever happened in them steamed. And now we have given you the ability to make them publicly viewable so that you are in control. Like I have multiple private groups, including one from my company where instead of emailing each other like “look at this, this, look at this” we just put in an empty Mixx where we got put good stuff up. Then I have another one for my 4 year old and the parents of her classroom. We put in stuff like, there’s a new exhibit at Smithsonian this weekend to keep Johnny happy for 2 hours, and you should go check it out. And most people really don’t care about that stuff. But the people in my pre-school, parents in my pre-school’s classroom, that’s very relevant.

Greg: Right, absolutely. Recently… sorry, go ahead?

Chris: No, you go on ahead. I’m sorry

Greg: I was going to say, Eddie the Mighty over at Mixx.com, one of the Mixx users, referred to a blog that you guys posted the other day about Mixx reaching a 100 days and you were talking about a lot of changes coming to the site in the future. Eddie Hermione’s question is related to “do you have like a timeframe or time period under which you’re looking at being able to implement those changes?

Chris: Well, we have 6 month road maps. But road maps are meant to be tossed into the garbage. You get user feedback. Mostly we’re going to be fast and flexible and react to the needs of users because, ultimately, we get paid in user utility. That’s the only way we succeed, as a company and sort of on the original vision. I can actually tell you about some things that are going to happen in the next 2 weeks. Then we have a 6 month road map but then again, we just stay flexible because it’s great. I go to some meetings and people say “What are you going to be in a year or 2 years or what kind of functionality are you going to have?” And I say “Somebody’s thinking on a lab in social media a year or 2 years out. They lose.” That’s it. It gets because people move and the world moves fast. But I can tell you actually a couple things that are going to happen in the next couple of weeks, though should happen.

Greg: So, what’s next? What’s the next big change that’s coming?

Chris: In the next week, we’re going to launch finally our Facebook app which we’ve been working on for a long time. And it’s heavily inspired by a number of them, but heavily inspired by some of the stuff that has stumbled does definite place and the competition and the friend activity on Facebook. We’re excited about that. I can tell you that in the next 2 weeks we’re going to do 2 things, I think, are really cool. One is we’re going to launch Site mail, so that you can leave private messages without clogging up inboxes. And the other thing is that we’re going to, we haven’t got completely figured it out yet, but we’re going to release the laid material on storing. So if you’re going to go to submit a story and you get a fuzzy dupe. In other words, our system says we could have the story and you say “well its close” but it’s not exactly the same, you’ll be able to actually tag that story onto as a related story. And this is good for especially like for example, Breaking News as it changes, and different views on a given subject.

Greg: I want to add to that, like, we’re going to, we might if we have some time, and we’re going to probably talk about that this subject later on in the show but with the news last week of Heath Ledger passing away. That would have been particularly handy because, when that news was breaking, it was so, there was so much stuff going on, there was so much uncertainty about what updates were coming through.

Chris: Right. That’s a perfect example. So we’re saying about that and that finally all around Valentine’s Day, 4 be dot API’s will be released.

Jay; You know, Brian gets something and, Chris, I’ve been asking for this forever, dude. Come on, man, my friggin’ finger’s wearing out, dude. When am I going to get a “share-with-all” button?

Chris: Oh, Yeah.

Jay: And then, I can check off the people I don’t want to bother. But everybody else I do want to share this story with, it’s like I don’t have to go around there and click all of 947 followers.

Chris: Dude, you’re totally right.

(Laughter)

Chris: We’ll be talking about that obviously Monday morning.

Jay: Please, please, please. Make my Valentine’s Day great, man. I’ve already said that you have to be a sexy man. So I mean

Brain: I’ll say this. If that’s easier to do this, please do this first: is the searching by a context, because, man, I ranted, Greg, you’re submission of the do’s and don’ts of baby care, which was by the way, hilarious.

Jay: Yeah, that was good.

Brian: I showed a buddy of mine that he was about to have a kid and I showed him that and he just rolled. But I have seen that seven more times in various forms and it was a mother trying to check for it because, I don’t know, maybe I’m wrong, but every time I do a search, I know that this should yield more results. I only get like ten and it never does like a heads button. Lately I’ve been doing that. Please put a context.

Chris: You want a search lead that can search by photos only or video only or text only, right?

Brian: Right, exactly.

Chris: Alright, brother, we’re on it.

Brian: Right in down on the post-it note.

(Laughter)

Chris: I’m doing it right now. In the last podcast, I did write it down there. I do listen.

Jay: So for everyone to listening to Social Blend, ok, especially anybody that’s over a certain site, Digg.com, and possibly, you know, anybody at the Digg offices here. This is how it’s supposed to be done, Ok? “This is what we want, Chris.” Chris puts it down on a post-it note. “Absolutely, guys, we will take of it for you.” Look at that. That is called feedback taking care of your users. God, I love you, Chris.

Chris: That’s not lost on us. And also you know, think about it. We set out to do this for a reason. We set out because we have a vision connecting users and publishers in relevant circles. And it’s not like we know exactly how to do it and the users just help us realize that vision.

Greg: Hey, Chris. I actually have a suggestion based on the changes you guys made. I’m a tag-aholic, as you well know.

Chris: Yes, I do.

Greg: Is there a way that you guys might be able to bring back the “choose tags for my Mixx section for submission”? It’s been taken out of the new submission. You still have to, mean you have to type in your tags for usual but it used to be I would like to check the box for relevant tags you already have in your Mixx to add on to that story.

Chris: Okay. I have to, you know, I didn’t even know that. I got to figure it out for you.

Brian: Well, Greg, why don’t we move really quickly to the User Focus and so that we can get to the hot subject of the podcast.

(Music playing)